FOOD ISN’T YOUR
PROBLEM.
BUT THINKING
ABOUT IT
24/7 IS…
10/10 is the program that ends your food obsession — and gets you the body to match.
Hot. Healed. Unbothered.
〰️〰️
Hot. Healed. Unbothered. 〰️〰️
You’ve Counted, Tracked, Journaled, Measured and meditated — and You’re Still Stuck
The smoothies. The steps. The calorie math. The Monday restarts. You’ve checked all the damn boxes over and over and over again.
But still: the food noise never stops. 🤦♀️
Every meal is a mental negotiation. Every craving turns into a courtroom drama in your head. And even when you're being “good”? You still don’t feel good.
This is what food obsession looks like [And no, babe — it’s not normal]. You’re just so used to it by now, you’ve started calling it “control.”
But here’s the truth: If the way you’re eating is technically following all the rules…but you still feel insane around food?
This shit is N-O-T working.
And if these words are hitting you hard right now, I can relate.
I created 10/10 for women exactly like us.
Because what I finally realized was that there was no diet or exercise program that was coming to save me. Calorie counting was never my problem, my brain was. 🧠
That’s what my 10/10 program rewires. Not just how you eat — but how you think.
Because real peace doesn’t come from another diet plan. It comes from finally ending the food war you accidentally started with yourself.
Here’s ExactlyWhat You Learn Inside 10/10
🤍 How to trust yourself with any food — yes, even pizza, french fries and chocolate cake.
🤍 How to stop bingeing, grazing, and negotiating with food all day long
🤍 How to lose weight without tracking, measuring, or micromanaging every bite
🤍 How to feel calm, powerful, and hot in your body — every damn day
🤍 How to rebuild habits that actually stick — no spirals, no shame
This program isn’t a mindset hack or some shiny new food rule.
It’s a permanent breakup with the food noise running your life.
After coaching myself and thousands of women through the same internal war, I know exactly what flips the switch.
This is what nobody tells you about food, weight loss & feeling your hottest.
(But I do. Inside 10/10)
Every woman I’ve worked with thought she was the problem.You probably do too. But You’re Not.The way we’ve all been taught to eat is.
This is a 10-week no-bullshit reset for how you eat, think, and show up in your body.
Not a diet.
Not a detox.
Not another “eat this, not that” rulebook you’ll burn out on in two weeks.
It’s the thing that actually works — because it fixes the real problem: Your brain has been trained to panic around food. We retrain it to chill the f*ck out.
It’s ok to want to feel hot
It’s ok to want peace.
You don’t have to choose between the two.
Food Doesn’t Have To Be Your
Full-Time Job Anymore
IMAGINE IF:
✨ You don’t need to screenshot the restaurant menu and feed it to ChatGPT before meeting a friend for lunch.
✨ You don’t try to fake a stomach bug to get out of a girls’ trip because you can’t handle the thought of wearing a bathing suit in public.
✨ You don’t pre-log your macros in MyFitnessPal before you go to the movies with your partner and order some popcorn.
✨ You don’t waste 40 minutes prepping for a Whole Foods run like it’s your final exam.
✨ You don’t reward yourself for “being good” with a binge that then ruins your entire week.
✨ You don’t wake up promising to start over — again — every goddamn Monday.
INSTEAD?
You eat. You stop. You move on.
You trust yourself — with food, your body, your choices.
This is what happens when you rewire your brain to work for you — not against you.
And it’s exactly what we do inside the 10/10 Program.
Spoiler Alert: This is the *last time* you ever start over.
Everybody’s Obsessed with 10/10
(and You’re Next)
You have two choices for
joining 10/10…
10/10 HIGH TOUCH
Get coached. Get seen. Get the full 10/10 transformation —with me in your corner the entire way.
✨ Live weekly coaching calls with Kiki [yep…for all time zones]
Your questions answered. Your patterns decoded. Your spirals interrupted in real time. (Replays available because we’re not about “falling behind” energy.
✨ Get personally coached during live calls
Raise your hand when you’re ready — Kiki will meet you exactly where you’re at, with real, customized feedback that cuts through the noise.
✨ Private group chat that’s better than therapy
Your daily “someone talk me out of this” lifeline — filled with women who actually get it. Celebrate wins, vent when you need to, and stay connected between calls.
✨ Full access to all 10/10 trainings + modules
Learn the method, rewire your brain, and finally build a way of eating and living that actually sticks.
✨ Plug-and-play tools + templates
No overthinking. Everything you need is there to help you finally get results that last.
✨ 50% OFF 1:1 Tune-Up Calls with Kiki
When you want to go deeper or get extra support, you’ll get exclusive member pricing for private sessions [no one else gets these VIP prices]
Perfect if you want real-time support, high-touch coaching, and a community that actually gets it. No judgment, no BS, just breakthroughs.
Investment:
$1597 pay in full or $599/month x
3 months
10/10 DIY
For self-starters who are done with food drama—but don’t need the extra support.
✨ Complete video trainings to rewire your brain and reset your body
Follow Kiki’s full 10/10 framework — in order, on demand, and totally on your timeline.
✨ Plug-and-play templates + tools to make implementation easy
From habit trackers to daily rituals — everything you need to stay on track is already built for you.
✨ Straightforward, zero-fluff curriculum that actually works
No food rules. No weigh-ins. Just a complete system for losing weight and ending food obsession.
⛔️ No live coaching or group access
⛔️ No 1:1 support from Kiki
⛔️ No group chat/support access
Perfect if You’re done spiraling about food, you’re ready to lock in results — and you don’t need a hype squad or any 1:1 support from Kiki to make it happen.
Investment:
$797 pay in full or $299/month x
3 months
Hey there… I’m Kiki
And skinny bitch status is my baseline. Sorry/Not sorry.
As a trained womens health coach, gut-brain expert & co-founder of a functional adaptogenic supplements brand, I’ve spent years being afraid to say that.
Because much like you, I’ve been taught that goals like losing your last 10 pounds were silly, obnoxious, self-obsessed and not ok to share. And for a long time I played by the rules.
Throughout my career I tried to come up with different words and phrases that were more PC and acceptable [uhm, I was actually using the word “slender,” so as not to offend anyone…who speaks like that?]. I tried to show up in a way that everyone told me was “non-triggering.” I tried to just act like everyone else and talk like everyone else in the health space because I didn’t want to make waves.
And finally I decided to say fuck it.
Because here’s the truth: I’m a health coach who has worked with hundreds of women of all shapes and sizes…and I truly believe that every single one of them is a gorgeous, inspiring, wouldn’t change a thing about them woman. I want us all to feel amazing in our own bodies no matter what the scale says.
And yet…
I finally had to admit to myself [and the world] that being my own version of a skinny bitch is the way I truly feel my best. My most beautiful. My most unstoppable. And I feel this way FOR ME, and not for anyone else.
Yes, I’m a badass, completely unique in my industry intuitive eating health coach who’s helping women like you do the thing that’s eluded them for YEARS: lose those last 10-15 pounds.
The VIPs of 10/10: What High Touch Women Are Saying In The Group Chat
Real Women, Real Results, Zero BS
@kiki_athanas come listen to a little 10/10 alumni client update with me 🤭🤭🤭 #intuitiveeating #intuitiveeatingforweightloss #easyweightloss #weightlosstipsforwomen #simpleweightloss #balanceyourhormones #womenshormoneshealth #womenshormonalhealth #calmyourgut #followyourgut ♬ original sound - Kiki | Intuitive Weight-Loss
@kiki_athanas kind of obsessed with the work i get to do & the women i get to do it with 😭😭😭 #intuitiveeating #intuitiveeatingforweightloss #easyweightloss #weightlosstipsforwomen #simpleweightloss #balanceyourhormones #womenshormoneshealth #womenshormonalhealth #calmyourgut #followyourgut ♬ original sound - Kiki | Intuitive Weight-Loss
How to Know Which 10/10 Program
Is Right For You?
10/10 HIGH TOUCH
You’re looking for:
Unmatched one-on-one support directly from Kiki. Your questions, answered. Your progress, unlocked.
The sort of bestie vibes you’ll always find in a group like 10/10 filled with other women just like you.
Live group meetings & coaching for accountability [*with avail times for all time zones and recorded replays in case you can’t attend live]. We also have transcripts in case you like to read through the sesh or need to translate it].
Community chat group so that you always have access to a hype woman or ‘911" [stop me from doing this] help.
10/10 DIY
You’re looking for:
The flexibility to watch & consume course materials on your own schedule.
A slower self-guided process.
Figuring things out on your own—you don’t feel you need accountability or live coaching.
**IMPORTANT: This option doesn’t include live access to Kiki or the group—it’s perfect if you’re confident navigating this journey solo.
All Your 10/10 Questions Answered
-
The 10/10 live High Touch group program runs for 10 weeks, providing you with structured, guided support to achieve real results in record time. You will have access to all of the materials for 4 months The 10/10 DIY members also have access to the materials for four months, but progress is self-paced.
-
Yes, in the 10/10 High Touch program, Kiki is right there with you every step of the way—answering your questions, troubleshooting challenges, and cheering you on. If you need any extra support, you can also book Kiki for a 1:1 session [with a killer price discount!]—these sessions are optional!. NOTE: Live group access and Q&A is only available in the 10/10 High Touch program, not the DIY.
-
Yes! The 10/10 Live High Touch program calls are thoughtfully scheduled to accommodate members worldwide. All calls are recorded and uploaded to the portal, so if you can’t attend live it’s no biggie! The 10/10 DIY program doesn’t include live calls.
-
This program is meant to FREE UP time & space in your life - not suck up more of it (that is otherwise spent thinking about eating, thinking about not eating, feeling guilty about how much you ate, how you look, etc.!).
Basically, you’ll need to be able to devote 1-2 hours each week for the first 6 weeks, then about 1 hr per week for the remaining 4 weeks. You can do it all on your own schedule (the live calls are recorded and uploaded as both video & audio, so you can always listen to them on-the-go!).
-
10/10 is Kiki Athanas’s unique approach to weight loss that doesn’t really look like any other program out there. Unlike diets that are very restrictive in terms of what you can eat [i.e. keto, paleo, etc], the 10/10 program is not about eliminating any specific foods. Thus it can work no matter what your eating approach is, whether your have specific health issues or anything in between.
-
As long as you follow the exact advanced method taught in 10/10, you will NOT gain weight - and will LOSE weight if you are carrying excess.
This isn’t the typical “intuitive eating” program that convinces you to “just eat with food freedom”…while total CHOICE is important, the 10/10 method includes a structured framework to help you tap into YOUR body’s boundaries - no more overeating!
-
You should still grab your spot now! Signing up for the next 10/10 High Touch Live cohort early is the best of both worlds: you’ll get extra time with the materials to practice and get familiar with the program AND you’ll get the benefit of the amazing group and Kiki’s eyes on everything you do when it starts.
-
Then you would be a perfect fit for Kiki’s 1:1 coaching package! She takes on a very limited number of clients each quarter, but if you’re interested in this you should check out her 1:1 Coaching page for more info.
This Is Your Sign. You Didn’t Make It This Far Down The Page By Accident….
You can keep trying to figure it out alone. Keep bouncing from diet to diet. Keep making promises to yourself you don’t keep.
Or you can decide—right now—that you're done playing small.
🚀 Join 10/10 today and step into the version of you who actually has her sh*t together.
The one who feels hot, confident, and effortlessly in control—not spiraling over whether she should order a donut.
The one who wakes up every day feeling unstoppable, not negotiating with herself in the mirror.
The one who just knows she looks good because, well… she does.
No more waiting. No more excuses. No more “I’ll start Monday.”
It starts here. It starts now. It starts with you saying YES.